China Trademark Registration & Brand Protection for US, UK & Global Brands

China is a first-to-file country: whoever registers first wins – even against the original brand owner. US and UK brands routinely lose their own names to trademark squatters. Register before you regret it.

Get a Free Trademark Search

💡

Why Register a Trademark in China?

China follows a first-to-file trademark system, meaning the first person to register a trademark owns it. Without registration, your brand can be registered by others, preventing you from legally using your own brand name in China. Early trademark registration protects your brand across all product categories.

Our Trademark & Brand Protection Services for Global Brands

Trademark search and availability assessment

Trademark registration (CNIPA direct filing)

Madrid system designation for China

Customs intellectual property recordal

Advertising compliance review (Chinese Advertising Law)

Brand protection strategy and enforcement guidance

How It Works

A simple 6-step process to get your brand into China

Free Consultation

Tell us about your products and goals – we assess your compliance needs at no cost.

Custom Plan

We design a tailored compliance roadmap around your products and timeline.

Full Execution

Our team handles registrations, filings, certifications and all supporting documentation.

Compliant Delivery

Your products are fully compliant and ready for the Chinese market.

Quality Assurance

We verify every document and certificate against Chinese regulatory standards.

Market Entry Support

Ongoing compliance monitoring and regulatory updates keep your business running smoothly.

Why Exporters Choose Us

Deep China Expertise

Specialist knowledge across China's import regulatory landscape – GACC registration, label standards, CCC certification and more.

End-to-End Service

From initial assessment to final compliance approval – one dedicated team handles every step.

Transparent Fixed Pricing

Clear fixed fees with no hidden costs – you know what you pay from day one.

China Trademark Questions from Global Brands

Answers to the questions brands ask most about first-to-file registration, CNIPA, the Madrid System and squatters.

Why do I need trademark registration in China?

China follows first-to-file: whoever registers the mark first with CNIPA owns it – even if that is a trademark squatter. Without your own registration, you risk market exclusion and costly litigation to get your brand back.

Learn More

How long does trademark registration take?

CNIPA registration typically takes 9-12 months. Expedited examination is available when needed. We track progress and handle office actions for you.

Learn More

What is the Madrid System?

The Madrid System lets you extend a US or EU trademark to China with one international application via USPTO or EUIPO. However, direct CNIPA national filings are often more robust against attacks – we recommend the best strategy.

Learn More

How do I protect my brand on Alibaba and other online platforms?

With a registered Chinese trademark, you can report and remove counterfeits on Alibaba, Tmall and JD. Customs IP recordal additionally lets Chinese customs seize fakes at the border.

Learn More

Can I use my existing US/EU trademark in China?

No. A US or EU trademark offers no protection in China – only national registrations count. Your existing mark gives you no automatic rights in China; separate registration is mandatory.

Learn More

How do I monitor for trademark infringement in China?

We monitor the CNIPA register and online platforms for similar marks and counterfeits. When violations appear, we file oppositions or enforcement actions – both preventive and reactive.

Learn More

Not sure if this applies to your products?

Try our free compliance self-assessment →

Free Compliance Assessment

Tell us about your products and we'll provide a personalized compliance roadmap.

Need This Service?

Get a free compliance assessment tailored to your products.

Free consultation → 24h response

Get Free Assessment