About SinoTrade Compliance
Your trusted partner for navigating China's import regulations.
Our Mission
To make China's import regulations accessible and navigable for international businesses of all sizes. We believe that compliance shouldn't be a barrier to market entry — it should be a bridge.
Our Values
Expertise — Deep knowledge of China's regulatory landscape across multiple industries.
Transparency — Fixed-fee pricing with clear deliverables — no hidden costs or surprises.
Commitment — We stay with you from initial consultation to final compliant market entry.
Integrity — Ethical practices and honest communication in every engagement.
Excellence — Delivering the highest quality compliance solutions with attention to every detail.
Our Team
David Zhang
Founder & Chief Compliance Advisor
15+ years navigating China's import regulatory landscape. Former senior consultant at a Big Four advisory firm, David has led 500+ successful market-entry projects across food, cosmetics, medical devices, and consumer goods for clients in 50+ countries. Deep expertise in GACC Decrees 248/249, NMPA cosmetics registration, CCC certification, and cross-border e-commerce compliance. Frequently invited speaker at international trade forums.
Sarah Chen
Senior GACC Registration Manager
8+ years specializing exclusively in GACC Decree 248/249 registrations. Sarah has successfully processed 500+ applications across all 18 high-risk food categories — from dairy, meat, and seafood to infant formula and health supplements. Her meticulous documentation approach consistently achieves a 98% first-pass approval rate. She provides end-to-end support from facility audits and dossier preparation to customs clearance guidance, with particular expertise in managing complex multi-site registrations for multinational food manufacturers.
Mike Wang
CCC Certification & Lab Manager
10+ years managing CCC certification and product testing programs across China's regulatory framework. Mike maintains direct partnerships with 15+ CNCA-accredited laboratories nationwide, streamlining the entire testing-to-certification pipeline for consumer electronics, smart home devices, IT equipment, toys, and automotive components. He has overseen 400+ successful CCC certifications, reducing average turnaround time by 40% through proactive pre-testing assessments and parallel submission workflows. His deep technical knowledge of GB standards and mandatory product catalog updates helps clients navigate China's evolving certification requirements with confidence.
Leo Liu
Senior Cosmetics Regulatory Manager
9+ years specializing in NMPA cosmetics regulatory affairs under China's CSAR (Cosmetics Supervision and Administration Regulation). Leo has successfully registered 300+ cosmetics products, covering both ordinary cosmetics (skincare, makeup, fragrance, hair care) and special-use cosmetics (sunscreen, hair dye, whitening, anti-hair loss). He manages the complete registration lifecycle — from ingredient safety assessment and efficacy testing coordination to submission tracking and post-market compliance monitoring. His expertise in navigating China's newly implemented ingredient inventory system and cosmetics notification platform ensures clients achieve market entry efficiently while maintaining full regulatory compliance.
Trusted Partners
We work with accredited laboratories, certification bodies, and legal partners across China.
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